Qatar Airways Adopts Avios

A recent announcement has now become reality - Qatar Airways has officially adopted Avios as its program currency.  The email announcement details this:

This fantastic new partnership opens up a world of possibilities for you and your Avios, including:

Better access to destinations worldwide - from the stunning beaches of the Maldives to even more of Australia More opportunities to book a Reward Flight with guaranteed Reward Seats on all Qatar Airways flights New ways to collect Avios with a range of new upcoming partnerships Selected routes and cabins now available with fewer Avios, so your rewards can take you further than ever before

The ability to use Avios for Qatar airways itineraries is something I'm looking forward to exploring - low fuel surcharges and the near-guarantee of at least 2 premium seats open per flight make flight options excellent (especially to locations overseas).