Hertz Makes a Customer-UNfriendly Change to Points

I was very disappointed to receive an email from Hertz today detailing a change to their rewards program.  Starting December 31st of this year, points will now expire after 5 years from when they were originally earned.

Effective December 31, 2024, points will expire after 5 years from when they were earned, regardless of rental activity.^* This means that any points that have been in your account for 5 years or longer will expire and be removed from your account if not used prior to December 31, 2024 — you currently have points set to expire by this date. But don’t worry! You’ll have almost 6 months to use those points to book free rental days through 2025. And you can transfer points to an immediate family member who is also a Gold member.^**

This change is in addition to the current policy in which points will expire after 12 months of no rental activity.

This is a very customer-unfriendly change.

Many programs have moved to no expiration for points/miles including Jetblue, Delta, and others.  It's disappointing that Hertz would penalize loyal customers who chose their program for travel.

I'll be shifting my business completely away from Hertz as a result. Unfortunately, Avis also has a similar expiration policy so Enterprise will likely be my preferred program moving forward.